Articles

Your LinkedIn Profile is Your Book Cover

Submitted by Linda Ockwell-Jenner on

Think of your LinkedIn profile as your Book Cover. Are people tempted by the cover of your book to open it and check out the first page?

They say don't judge a book by it's cover, but we all do it. If the title is not interesting or provocative why would we be interested in reading the book?

If every book on sale had the same cover, title and looked uninviting, no one would ever read them.

Strategizing Your Marketing Partner

Submitted by Brendan Waller on

I have heard a great analogy for what separates a good marketer from a great marketing team. It was so simple: A good marketer is a spoon, a singular piece, while a great marketing team is a Swiss Army Knife – A combination tool working together. I love this visual, as it resonates with the customers we want to work with at Unison Measurable Marketing.

Tags: 
business process
marketing strategy
business productivity

Do You Have a Brand?

Submitted by Linda Ockwell-Jenner on

Do you have a brand?

Simple question, you would think,  or is it?

Whether I am standing at the podium at a conference, or sitting in front of you as a business consultant, or mentor, I will ask you this one question:

  • Do you have a brand?

My next question is:

  • What do you perceive your brand to be, what does it convey to others?

Tags: 
Brand
Marketing
Recognition
Memorable
Clients

THEMUSEUM: one word, UPPERCASE

Submitted by Lizz DiCesare on

In the heart of Downtown Kitchener you can find a museum that fuels creative thinking and innovation. This museum, simply called THEMUSEUM – one word, uppercase – has proven its ability to showcase global content that awes, inspires and enlightens visitors of all ages.

Respecting the Process

Submitted by Adam Rochon on

"Telling people how to be creative is easy - it's only being it that's difficult." -John Cleese

My business card says that I am a "Creative Consultant." I liked the way it looked and enjoyed how it sounded. It seemed more capable and ambitious than "Videographer." Felt more intriguing than "Director." And more importantly inspires people to ask, "What does this mean?"

Tags: 
Videography
photography
Media Consultation
Marketing
Creative

Will you sell your business?

Submitted by Scott Donovan on

10 key decisions for business owners

Key decision 8 - Will you sell your business?

Many business owners in Canada will exit their business by selling to a non-family member. However, only a small percentage of owners planning to transfer their business in the near future have a succession plan.

Tags: 
small business owners
valuation
key decisions
broker
tax
tax minimization
financial planning
succession planning

See Who Your Customer is with Wifi Analytics

Submitted by Brendan Waller on

One thing that drives many business owners insane with marketing is it often feels like you’re throwing darts at a dartboard – Blindfolded. You try a myriad of tactics, but in reality, you’re just aiming to have something come close to the bullseye while the rest of the efforts swing wildly all over.

Tags: 
digital marketing
marketing analytics
customer experience

The Data is in the Detail

Submitted by Brendan Waller on

We’ve all heard the expression before: “The Devil is in the detail”. This refers to the hidden elements in something. We think that this is how many businesses feel about marketing. You know that there’s good stuff in there… somewhere… but how and what do you need to get out of it all?

Tags: 
marketing strategy
marketing analytics
content marketing
unison measurable marketing

Is Your Elevator Speech Scaring People Away

Submitted by Linda Ockwell-Jenner on

 

 

Be honest, please, be totally honest. When you offer your elevator pitch at a networking event do you ever look around and see who is taking notice? Can you see the people who are looking bored, or even scared because you are trying to sell to them in 30 seconds?

DIY or Outsource: How should I handle my payroll?

Submitted by Leena Thampan on

Running a growing business is a constant juggling act. Payroll is one of those tasks that you can’t neglect or ignore, not once you have staff.

Staff need to be paid on time and so does the government. Paying your team and the government on schedule is one of those recurring deadlines you can’t miss. Meeting payroll can be stressful, at least until cash flow is strong and steady. As well as physically having the cash to pay everyone, there’s a lot of paperwork which comes with the task of managing your own company's payroll.

Tags: 
Small business
payroll
infographic

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