Articles

5 Steps to Developing a Successful Marketing Campaign

The 5 steps to developing a successful marketing campaign.  First you need to look at what your purpose is and the message you want to convey.  Ask yourself who is your target market?  What do you want to accomplish?  Are you looking to sell a product or service immediately?  Are you more interested in building name recognition and a strong brand image?  Next you need to look at your budget, you will want to look at any obstacles in that regard and determine how much money is available for promotional marketing.

Why use promotional products?

Using promotional products is an excellent way to boost your corporate name recognition and branding.  When you distribute promotional products to your existing or potential clients you give them a lasting reminder of your company, brand and services.  It is an inexpensive and consistent form of advertising that gives you the edge on your competition, subsequently growing your market share and sales volume.   I was fortunate to have recently attended the largest promotional products show in North America (held in Las Vegas in January, 2010).   While there I attended several seminars and edu

5 Steps to developing a successful marketing campaign

As promised here are the 5 steps to developing a successful marketing campaign.  First you need to look at what your purpose is and the message you want to convey.  Ask yourself who is your target market?  What do you want to accomplish?  Are you looking to sell a product or service immediately?  Are you more interested in building name recognition and a strong brand image?  Next you need to look at your budget, you will want to look at any obstacles in that regard and determine how much money is available for promotional marketing.

Why Use Promotional Products

Using promotional products is an excellent way to boost your corporate name recognition and branding.  When you distribute promotional products to your existing or potential clients you give them a lasting reminder of your company, brand and services.  It is an inexpensive and consistent form of advertising that gives you the edge on your competition, subsequently growing your market share and sales volume.   I was fortunate to have recently attended the largest promotional products show in North America (held in Las Vegas in January, 2010).   While there I attended several seminars and edu

Steve Bentley CFP - Miss The RRSP Deadline. Still Time To Benefit!

If you made a contribution to your RRSP within your contribution limits by March 1, you are entitled to claim a deduction on your 2009 tax return. But what if you’re not able to make a contribution? Does this mean you’re out of the race altogether? Not at all. The balance of 2010 can still result in meaningful retirement savings and tax savings for 2010. Here are some RRSP ideas to consider: Miss The RRSP Deadline

National Music Therapy Month!

Canadian Association for Music Therapy tunes into health!

National Music Therapy Month, March 2010

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