Articles

How to Make Your Card Work for Your Business

Submitted by Linda Ockwell-Jenner on

As a Small Business Owner (SBO) I rely on my card for business purchases and I’m sure I’m not alone. Personally I often have to make purchases for my business when I am waiting for my clients to pay me. This creates a short term cash flow challenge. Being able to use my card means my business runs smoothly and I am not stressed. When I make purchases online for my business I use my credit card and often I save money as typically many things purchased online are cheaper.

While We Weren't Looking

Submitted by Dave Ockwell-Jenner on

In the computer security industry, April meant just one thing: end-of-support for Windows XP. This was a major milestone as Microsoft’s operating system had been a mainstay of business computers for years, and was about to be retired.

Bill C-28 – Canada’s Anti-spam Law (PART 3) – Exemptions

Submitted by Craig Herner on

So far in parts one and two of my series on Bill C-28, which becomes law on July 1st, 2014, I have discussed the new law as well as consent under the law. Now, I will be discussing the various exemptions under the upcoming new law. Just to refresh everyone, a commercial electronic message qualifies as one if its primary purpose encourages participation in a commercial activity. Although lengthy, here is a list of exemptions under the upcoming new law.

Tags: 
Anti-spam
email
Law

Out with the Old, In with the New!

Submitted by Ruby Bowry on

It’s no surprise that stale marketing content and dated imagery on a company website can sometimes discourage clients to visit again. In some circumstances, this can even make your competitors look more desirable. Clearly, this is no good for business. So why do many of us work so hard to have a web presence when starting a business, but then tend to place it on the back burner of marketing priorities once it's been completed?
 

Tags: 
photography
Marketing
personal branding
imagery
public relations
visual communications
client relations

What's so different about marketing to Quebec?

Submitted by Kerstin Kramer on

Find out what Quebec wants!


If you are a business owner here in Canada, chances are, you are also marketing your products and services to Quebec. How often do you come across phrases like "That won't work for Quebec" or "You'll need to do that differently for the Quebec market" when discussing marketing and sales strategies with your team?

Tags: 
Marketing
Quebec
Translation

The Web is Responsive, Are You?

Submitted by Brendan Waller on

What is a Responsive Website?

Unlike mobile websites which we dumbed down versions of your desktop-formatted website – A responsive website, as it’s name implies, adapts depending on the size and format of the device viewing it. A responsive website has three main views:

  • Desktop
  • Tablet
  • Smartphone

Each view has a layout that is optimized for the size of the device screen. This makes it better (and easier) for your visitors to enjoy your website no matter where they are.

Tags: 
Marketing
web
web design
web development
responsive websites
smartphone
tablet
computer

Bill C-28 – Canada’s Anti-spam Law (PART 1)

Submitted by Craig Herner on

The following post is the first in a series which will explain the eagerly anticipated Bill C-28 and what you need to do to conform.

On July 1, 2014, Canada’s new Anti-spam Law, contrived from Bill C-28, takes effect. What is this new law you say? It is a law to make all individuals and businesses conform to new rules about spamming.

Tags: 
Anti-spam
email
Law

How To Draw An Owl

Submitted by Gary Brown on

I recently read a Seth Godin blog that compared leadership and business advice to being asked to draw an owl.  

 

how to draw an owl

The article suggests that the approach typical of much business advice would be analogous to saying that there are two steps to drawing an owl.

Tags: 
creativity
negative space

TELUS My Business Tip Video Series

Submitted by Linda Ockwell-Jenner on

How do large organizations reach their audience, yes I said audience not clients. In order to gain clients today it's a great idea if we stop thinking sales, predmoninantly, and start thinking about building relationships. As a customer I want to feel valued, I don't want to be sold to. I tend to ignore the sales pitches out there and look for the tips and ideas that are being readily shared by the businesses who know the benefit of helping first and foremost.

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