Do You Have a Brand?
Submitted by Linda Ockwell-Jenner on
Do you have a brand?
Simple question, you would think, or is it?
Whether I am standing at the podium at a conference, or sitting in front of you as a business consultant, or mentor, I will ask you this one question:
- Do you have a brand?
My next question is:
- What do you perceive your brand to be, what does it convey to others?
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