What is your brand ?
Submitted by Mark Benkovic on
This is a simple question, but the answer is anything but simple !
We all know many big corporate brands because they have the money to hire people to advertise and market their products or services in a multitude of ways (e.g. TV, radio, newspaper, magazine, billboards, fundraisers, special events, social media, etc.).
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As a small business owner, no matter how much revenue you generate, it’s the size of your profit margin that makes the biggest difference between growing a thriving business and struggling to improve mediocre results. That’s why great entrepreneurs should put profit at the top of their priority list as they plan for the coming year. Here are two simple ways to reliably improve your profit margin and the health of your business.
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