What is in it For the Customer?
Submitted by Guest on
Anyone who is going to shell out cash usually wants to know what the item will do for him or her. As a matter of fact, 70% of all purchases are made on an emotional level. So for the most part, buyers are not interested about the logical features and benefits of the purchase. If they were, the vast majority of us would be driving little, fuel-efficient cars with one-speaker stereos.
- Read more about What is in it For the Customer?
- You need to be a registered user to post comments. Please log in.
